Productised development

Structured by AI vs an unlimited-requests dev subscription

A monthly subscription with a request queue — the closest thing to what we do, and the fairest comparison on this list.

What an unlimited-requests dev subscription is genuinely good at

Genuinely the same shape of offer: predictable monthly cost, no per-request invoicing, and a queue you can keep feeding. Several are well run, and the model itself is sound.

Where it falls short for a growing business

Almost all of them start from an empty repository on every engagement, and many rotate whoever is free onto your queue. That is what makes 'unlimited requests' mean 'one at a time, slowly' — and it is why month six's build usually has no idea month two's exists.

CapabilityStructured by AIan unlimited-requests dev subscription
Predictable flat monthly cost Yes Yes
No per-request invoicing Yes Yes
Starting point A platform already built and running Usually an empty repository
Same person across every build Yes — guaranteed in writing Often whoever is free
How you make a request WhatsApp, a voice note is fine Usually a request form or board
Builds compound on each other Yes — one spine, one author Varies
Large team for parallel throughput 1–2 builds at a time Often more
Established track record and references No — we are early and say so Often yes

Typical $2,500–8,000/month for a single active build, depending on the provider. Market range, not a figure from our clients.

To be fair: The larger providers in this category have real teams, real throughput and real client references. We have none of the third yet, and we are not going to pretend otherwise — what we have instead is a platform that already runs and one person who stays on your account.

See the platform you'd be starting from

This is the difference the comparison above keeps coming back to: with an unlimited-requests dev subscription, week one starts from nothing. Here it starts from software that is already running.